In common words, social media marketing is the process of gaining the attention of your business through the means of social media. It includes activities like updating the posts, images, videos, which attracts the audience. Those who want a large audience or to get faster increment in their business social media offers them paid advertisement. As social media has a huge impact in our society. It is one of the powerful tools to reach a greater audience. Social media has become the platform for spreading business and establishing new business ideas.
In this modern era, the internet and digital world have become common things. There are many social media sites like Facebook, Instagram, Twitter, Pinterest’s etc. All of those, Facebook is the highly used social media globally. Facebook has 2.80 billion monthly active users as well as 1.80 billions users who visit the Facebook sites on a daily basis. In the context of Nepal, there are 10.52 million users on Facebook which is 1 in every 3 people who have their account on Facebook. According to the census of 2021, almost 4.62 billion people have social media accounts which is more than half of the total population. Therefore, social media has great potential to bring profit to businesses. As the number of social media users increases day to day. Social media is becoming one of the highly used sites for digital marketing.
Today's community is growing more and more addicted to social media. Almost every internet user has almost 6 to 7 social media accounts. Social media marketing in Nepal and globally is fascinating marketing opportunities. If you are not using social media marketing you will either have to learn it or have to lose in the long run in your business. The key for successful social media marketing is the content you create must be engaging or interesting and of common interest so that the audience will love to share. As the number of shares of the content increases the traffic on your business also increases.
In the context of Nepal, social media marketing is the new concept for the company and consumer. LSYT has been working in the field of social media marketing as part of digital marketing since the beginning of digital marketing. We have collaborated with different companies and clients for social media marketing to grow their business.